Juuli brand book with logo, colour and Plus Jakarta Sans typography pages beside a branded water bottle, ID badge and colour cards

Juuli

Services and location

  • Branding
  • Web design
  • Istanbul & Estonia

Making Finance Feel Human

For Juuli, we built a visual identity that moves away from the usual language of fintech. A warmer palette, confident typography and a flexible graphic system give the brand clarity without sacrificing personality.

Juuli co-founder business card next to a café wall with the “Made for solo workers” badge
Juuli website and mobile pages for a hassle-free invoicing and payment platform, with brand icons below
Juuli payment-received screen and “Welcome back” login page with a “We work for 50 million freelancers!” panel
Juuli social media posts: “The key to freelance financial freedom!”, “Freelance finances made easy!” and “tax worries? paperwork?”

A Fresh Take On Fintech

We combined Scandinavian simplicity with a more optimistic, expressive visual direction. The result is a brand that feels contemporary, approachable and built for people rather than institutions.

Designed To Work

We translated the identity into a digital experience where clarity leads the way. A considered layout, clear hierarchy and intuitive interactions make the product feel as effortless as the brand looks.

One Idea, Every Touchpoint

From the smallest graphic detail to the overall web experience, every element works as part of one coherent system.

A distinctive identity designed to perform, not just to look good.

Juuli business debit cards in blush, orange-red and navy with the bird mark