Fresh Spark
Dressing The Brand In Its Own Language
We built Freshspark a visual identity with enough attitude to live beyond the logo. Bold, expressive and deliberately playful, the system gives the brand a recognisable character while leaving plenty of room for the unexpected.
Where Graphics Become Garments
We took the identity off the screen and onto the clothes. Graphic elements, illustrations and visual details were translated into wearable pieces, turning fashion itself into one of the brand’s strongest communication channels.
Drawing A Different World
Illustration became a key part of the visual language. Rather than treating graphics as decoration, we developed a distinctive illustrated world that gives Freshspark more personality, energy and freedom across different formats.
The Brand, Online
We carried the same visual attitude into the digital experience. The website was designed to feel as expressive as the brand itself — combining clear structure with a more energetic visual rhythm that keeps the experience engaging.
From Identity To Culture
Identity, fashion, illustration and digital were developed as one connected system. The result is a brand that doesn’t simply have a look — it has a visual culture of its own.
